Performance Inspired Nutrition and Hy-Vee, Inc. Announce Exclusive Partnership
to Offer PI Sports Nutrition Products in All Hy-Vee Grocery, Convenience Stores
Warrendale, PA, March 28, 2017 – Performance Inspired Nutrition (PI) and supermarket leader Hy-Vee, Inc. are proud to announce that PI’s natural, highperformance sports nutrition products are now available in all 244 Hy-Vee grocery stores and will be available in more than 140 of its convenience stores in April 2017. Hy-Vee will have the exclusive ability in its markets to carry the new line, which was developed by actor, producer and businessman Mark Wahlberg, along with health and wellness industry veteran Tom Dowd.
Founded in 1930, Hy-Vee is a supermarket chain that’s become synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. With annual sales topping $9.8 billion, the employee-owned company ranks among the Top 10 Most Trusted Brands and has been named one of America’s top 5 favorite grocery stores. Hy-Vee’s commitment to healthy lifestyles created an instant connection with PI, leading to the two brands’ recent agreement to exclusively offer PI products in all Hy-Vee stores located across eight Midwestern states.
PI shares Hy-Vee’s dedication to helping people live healthier, more active lives. The brand’s high-performance sports nutrition supplements use natural ingredients without any synthetic additives or fillers. PI extends this clean, honest approach to its marketing by featuring real customers; working with unpaid partners who truly believe in the products, such as NBA star Draymond Green and U.S. Navy SEAL hero Marcus Luttrell; along with avoiding the misleading claims, weak clinical studies and extreme bodybuilder hype that plague the industry.
In addition to carrying PI products, Hy-Vee and PI have established an ongoing collaboration for new product development and philanthropy. Hy-Vee’s more than 200 dietitians will support PI as it develops exciting, new products, including ready-to-drink beverages (RTDs), a plant-based protein, protein cookies and healthy snacks. PI also will support Hy-Vee’s charitable endeavors, beginning with Mark Wahlberg’s recent appearance at a Hy-Vee Homefront fundraiser event in Des Moines, Iowa, which
benefited and recognized military veterans, police officers, firefighters and other public service groups.
“This partnership is a natural fit because both Hy-Vee and Performance Inspired want to help our customers naturally improve their diet, nutrition and wellness,” said PI CoFounder Tom Dowd. “Plus, PI has been dedicated to giving back from the beginning. A portion of our net profits go to charity each year, and now, we are looking forward to further supporting other local communities by getting involved in Hy-Vee’s philanthropic programs.”
Hy-Vee Chairman, CEO and President Randy Edeker said the retailer and its more than 84,000 employees couldn’t be more excited about their partnership with PI.
“Mark and Tom have developed a natural sports nutrition line that we believe will resonate with all of our customers — whether they’re student athletes, sports enthusiasts or active moms,” Edeker said. “The PI line of products complement the health and wellness services in our stores and further elevate our offerings, keeping us on the cutting edge of sports nutrition. Because of our shared philosophies on nutrition and giving back, this partnership is a win-win for our customers and communities.”
For details about PI and the natural sports nutrition lifestyle, visit www.PI-Nutrition.com. For more information about Hy-Vee, visit www.Hy-Vee.com.
About Performance Inspired Nutrition
Performance Inspired (WM/TD Inspired, LLC), also known as “PI,” is a new line of allnatural, high-performance sports nutrition products that inspire people to live a healthier, more active life.
PI believes natural is better. All products use natural ingredients that are strong enough for professional athletes, yet made for the everyday health enthusiast. Performance Inspired extends this clean, honest approach to their marketing as well. The brand also donates a portion of net profits to charity in order to give back and support their inspirational mission.
For more information on PI, please visit www.PI-Nutrition.com or email customercare@PINutrition.com.
