"We are committed to helping inspire people to live a healthier and more active lifestyle while giving back through our charity commitment.”

– Mark Wahlberg

about pi nutritions

Why did Mark Wahlberg & Tom Dowd start Performance Inspired Nutrition?

Mark and Tom started PI to inspire people to live a more active lifestyle with natural nutritional support products and to serve the community by giving back through PI’s charity commitment. They saw a void in the market for natural, high-performance, clean, and robust active-lifestyle nutrition at a great value. Further, they understood the need to create products with meaningful, efficacious formulas that don’t use overhyped claims or unproven ingredients.

They realized that customers are often misled and confused by many of the products on the market today. These products make overhyped marketing claims, have junked-up formulas, and are promoted by “juiced-up bodybuilders.” They saw a need and knew they could do it better. So, they created a brand that they—and customers—can believe in. Then they put their names on the label to show their commitment to quality and their pride in the products!

PI started with a commitment to giving both the everyday person and the hard-core athlete better products with honest marketing that uses actual customers. The words performance and inspired fit perfectly.

Performance Inspired began with a friendship and a mutual admiration which has now turned into a partnership that has expanded into other businesses like F45 Gyms and Wahlburgers.

Although Mark is extremely busy, he is very hands-on and involved in every aspect of the brand, and he always pushes the team! Professional athlete Draymond Green jumped in early as an investor, recognizing there was a void in the sports nutrition space for him and his professional athlete counterparts. It was a true honor to have Marcus Luttrell become one of the early investors and part of the growth success of PI. Marcus is a former United States Navy SEAL and received the Navy Cross and a Purple Heart for his actions in June 2005 against Taliban fighters during Operation Red Wings. Marcus also wrote the book Lone Survivor, and Mark played Marcus in the movie version.


Performance Inspired’s mission is to help inspire people to live a healthier and more active lifestyle by offering honest, trustworthy products with only natural flavors, sweeteners and colors. Giving back and giving to charity—along with the desire to inspire others—are what drive us every day. We offer honest marketing without misleading or overhyped testimony. This and our meaningful formulas without risky or unproven ingredients set Performance Inspired apart from other brands.

Our efficacious, clean formulas are value loaded, and you will feel the difference! Everyone—not just celebrities or professional athletes—deserves natural, robust, and proven products at a great value!


Before a single machine is turned on in our manufacturing facilities, the procurement professionals carefully select the most premium raw materials. A Certificate of Analysis is required for every ingredient, which is then tested and retested for compliance.


Better & Clean Natural Ingredients = Amazing Products!

Proper nutrition is the cornerstone to becoming a better you. Trusting what you ingest should be at the top of your priority list, and we believe our natural formulas are extremely important and worth the extra effort to formulate our products naturally.

Our commitment to you is to create an honest line of high-quality supplements with natural and clean ingredients that are safe and that taste amazing. You can trust us because we are honest in all of our marketing; we don’t utilize hype and “juiced-up” spokespeople like other brands do. We never cut corners or take the easy way out with artificial flavors or sweeteners, and you should not settle for anything else! PI only uses the most effective amount of each active ingredient in our products.

Our products will exceed your expectations. All of our ingredients are tested, and our products are manufactured in world-class Good Manufacturing Practice facilities that must follow the strictest guidelines for quality and safety. We put our names on the label, so you know we stand behind our products. As our customer, you get robust formulas at a great value. And most importantly, you get a product you can trust!

PI is Small Business Certified.

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