Mark and Tom started PI to inspire people to live a more active lifestyle with natural nutritional support products and to serve the community by giving back through PI’s charity commitment. They saw a void in the market for natural, high-performance, clean, and robust active-lifestyle nutrition at a great value. Further, they understood the need to create products with meaningful, efficacious formulas that don’t use overhyped claims or unproven ingredients.
Mark and Tom both realized that customers are often misled and confused by many of the products on the market today. These products make overhyped marketing claims, have junked-up formulas, and are promoted by “juiced-up bodybuilders.” They saw a need and knew they could do it better, so they created a brand that they—and customers—can believe in. Mark and Tom put their names on the label to show their commitment to quality and their pride in the products!
PI started with a commitment to giving both the everyday person and the hard-core athlete better products with honest marketing that uses actual customers. After the idea came the brand position and the naming. The words performance and inspired fit perfectly.
Performance Inspired began with a friendship and a mutual admiration that has now turned into a partnership that has expanded into other businesses like F45 Gyms and Wahlburgers.
Though Mark is extremely busy, he is very hands-on and involved in every aspect of the brand, and he always pushes the team! Professional athlete Draymond Green jumped in early as an investor, recognizing there was a void in the sports nutrition space for him and his professional athlete counterparts. In addition, it was a true honor to have Marcus Luttrell become one of the early investors and become a part of the growth success of PI. Marcus is a former United States Navy SEAL and received the Navy Cross and a Purple Heart for his actions in June 2005 against Taliban fighters during Operation Red Wings. Marcus also wrote the book Lone Survivor, and Mark played Marcus in the movie version.
Major champion and professional golfer Bryson DeChambeau recently joined the Performance Inspired investor team. He is the 2020 U.S. Open champion and a 7x PGA Tour winner. As an innovator in his sport, Bryson saw the need for healthy, natural products to personally grow his game. He now consistently uses Performance Inspired products both on and off the links. In addition, he wanted to play a role in building on what Tom and Mark created with their amazing formulas. “Everyone needs clean nutritional products to help them with their fitness and health goals,” said DeChambeau, who only partners with companies he truly believes in. “Being able to trust what’s in your proteins and supplements is the foundation for growth, and this is a product that I personally use. I’m excited to have a platform to help inspire people to be better. I want to help people take their health and fitness to the next level and maybe even help them gain a few yards!” DeChambeau takes an active role in product development and helps shape the direction of the company as a hands-on partner.