Mark Wahlberg is a renowned American actor, producer, and entrepreneur known for his wide range of film roles and continued involvement in major entertainment projects. Beyond Hollywood, Mark has built a strong presence in the business world through ventures including Performance Inspired Nutrition, Wahlburgers, Flecha Azul Tequila, and more.

It hasn’t always been easy for him, though. Mark’s childhood has been a major motivator in the creation of his now-ripped physique and business successes. “As young as I was, I had to be in the best shape possible,” he says. “That’s as real a world as you’re going to be in, you know? You need to be able to survive.” Mark has not only survived but thrived. He’s honed his body and his craft to be unstoppable. Now, that fit-to-survive philosophy has paved the way for a 30+ year career in Hollywood and several business endeavors—including PI Nutrition.

Frustrated with the prevalence of synthetic ingredients and the lack of results, Mark teamed up with 25-year industry veteran Tom Dowd to create an affordable line of whey protein powders, sports nutrition bars, and training supplements that would help people perform at their highest level. “Eating right and getting the proper supplements was the main reason we wanted to do Performance Inspired,” Mark explains. “We want to give people the best there is and give them the best chance to succeed, and the only way to do it right is to do it naturally.”

In addition to working with Performance Inspired, Mark is a husband, father, actor, producer, reality show star, and owner of several other companies. No matter what he’s working on, Mark takes pride and ownership in whatever he puts his name on. “People know I wouldn’t endorse a product if it weren’t part of my lifestyle,” he says. “Even if it were a chance to make a lot of money, I wouldn’t do it because it’s not who I am.” And Performance Inspired has been no exception.